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creative director/conceptor
freelance
2008-present |
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head, mgm grand at foxwoods, symbicort, danbury mint, starkist, time warner, rltv, dolce hotels, etc.
Contracted by agencies like Tracy Locke, G2, Source Marketing, Propeller, The Brand Gallery, and Carrafiello Diehl to work on a variety of projects, usually under tight deadlines and desperate circumstances, and asked to deliver smart, impactful, brand-centric ideas, campaigns, and executions that resonate with both consumers and clients across all media channels. |
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creative director
colangelo synergy marketing
darien, ct
2004-2008 |
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trojan, arm & hammer, crest, emmi, skoal, mentadent
Responsible for
the Church & Dwight portfolio of
brands, first call on agency gang bangs
and pitches. Spread Trojan’s
message of sexual responsibility throughout
the 2008 Summer Concert Tour circuit
via an entertaining CGI rollercoaster
ride projected in an inflatable dome.
1500 visitors at each venue took the
time to immerse themselves in the experience.
Led the successful 2008 launch of the
Crest SpinBrush Swirl by demonstrating
Swirl’s magical transformation
from the mere manual toothbrush to
battery-powered plaque buster. |
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creative director
hook marketing
newport, ri
2002-2003 |
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apple and eve juices
Leveraged Apple and Eve’s
health food store heritage and maximized their
tight budget with a high-profile title sponsorship
of
the Newport Folk Festival. The sponsorship paid
huge PR benefits in year
one when Bob Dylan appeared at the Festival for the first time
in 37 years. |
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group creative director
reach marketing
westport, ct
1995-2001 |
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ocean spray, stanley, timex, guess watches, schick, slim jim
Partnered on-target
properties like NASCAR (Slim Jim),
Razor scooters (Schick), and Disney
(Ocean Spray), exploited existing brand
equities like the Ironman Triathlon
for Timex’s Ironman watch, and
created new proprietary properties
that speak to brand essence like the
Stanley Project Pros. A Toy Story tie-in
produced the most successful promotion
in Ocean Spray’s history with
over 250,000 unique Buzz and Woody
cups delivered. |
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vp assoc. creative director
publicis bloom
NY, NY
1994-1995 |
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cit consumer finance, baby fresh, cottonelle
“Hands-on” experience
was invaluable as newborn son provided
the inspiration for a fresh look at
the modern Dad’s side of the
baby changing experience for Baby Fresh.
In need of a memorable
mnemonic device for their 800#, wrote a country jingle for
a CIT Consumer
Finance
commercial. Randy Travis sang it. |
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vp assoc. creative director
mccann-erickson
NY, NY
1986-1994 |
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espn, sony, nabisco
A 24-hour sports network?
Who would watch that? Directed the advertising
creative as ESPN came of age, turning ten and successfully
making the leap from tractor pulls to the NFL,
NHL and Major League Baseball. Introduced the Sony
Discman to the world. |
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vp assoc. creative
director
ohlmeyer advertising
NY, NY
1985-1986 |
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espn, nabisco corporate, national hockey league, ny yankees
Don Ohlmeyer,
the ex-ABC sports maven and future
head of NBC West Coast
production, started an ad agency. Got to shoot Yogi, Scooter
and Billy Martin at Yankee Stadium. All Yankee commercial shoots were
scheduled on game days for obvious reasons. Began a
long-term relationship with ESPN. |
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miscellany
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mojo! musicworks
advertising, cd design, web, production coordination & promotional materials for musicicians and musical venues
2000-present |
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fab faux, rich pagano + the sugarCane cups, steve conte and the crazy truth, cracked ice, bowery presents, the river cat grill, rowayton summer music festival, the dressing room, etc.
Create distinctive and engaging posters, flyers, web and cd cover designs for musicians and musical venues including Bowery Ballroom, Irving Plaza, The Beacon Theater and Radio City Music Hall.
From 2001-2003, negotiated with music venues and coordinated live performances for Fab Faux, an 11-piece Beatle tribute bandfeaturing Will Lee (Letterman) and Jimmy Vivino (Conan). Continue to create flyers, web content and other promotional pieces for the band.
My Fab Faux flyers can also be seen at www.thefabfaux.com/flyers. |
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personal |
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Married, two
kids. Play guitar and sing in a couple of bands.
Run and bike.
Excellent health and high energy.
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CLICK HERE FOR PDF RESUME RETURN
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references |
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Jim
Daniels, Vice President (Trojan® Condoms Marketing),
Church & Dwight
“Bill blends the two requirements of a Creative Director perfectly. On
onehand he is confident in challenging a client to push for excellence
even if that means moving beyond their comfort zone. Bill also
watches the bottom line. Not only for the agency while producing
the work, but also how the creative works for the brand. While
Bill has an impressive portfolio, his drive is to create in-market
success measured by product moved and equity built. It is no
small feat to be able to do both.
Bill has a strong work ethic as well as personal ethics. As
a manager, Bill enjoys strong support from his creative and
account teams who appreciate his ability to not only stand
up for their work, but his propensity to roll up his sleeves
and work in collaboration with them.
As Creative Director on the Trojan brand, Bill continuously
demonstrated passion and energy while maintaining focus and
consumer interest in our message and our business objectives.
His creativity brought forth a number of fresh new ideas that
were applied with measurable success to our digital and events
marketing efforts.
Our working relationship was one of respect and dedication
and I would highly recommend him for any position for which
he is being considered.
On a final note, Bill is an incredibly funny guy. His quick
wit and smart humor reflect an intelligence that is reflected
in his work and interpersonal relationships.”
Richard Sabean,
Senior Creative Director / SVP, BBDO
“I have had the pleasure of knowing Bill for over twenty years and have
had the good fortune to have worked with him for several of those
years. Bill is the consummate professional. He has the uncanny
ability to face any challenge head on, cut through the bull and address
the issues at hand in a unique and highly creative manner.
To put it simply, he's a problem solver, and the solutions
are always intelligent, conceptual, on strategy and well executed.
Bill wields a keen wit and a wry sense of humor and uses it
to his advantage, and yours, whether it be a business meeting,
a social function or a round of golf."
Kevin Moriarty,
VP / Creative Director, Leo Burnett Worldwide
“I have been fortunate enough to partner with Bill at three different New
York ad agencies. I know him to be an exceptionally talented creative director
who excels in all facets of the business. His ability to create and present simple
ideas to communicate complex marketing strategies is a major strength. He possesses
the innate ability to communicate with people of all levels on their own level.
Bill has kept his finger on the proverbial pulse of what is
going on “out there”, always seeming to be able
to utilize current trends and changes in the popular culture
long before many of us get wind of them. While his acknowledged
forte is art direction, Bill is one of the best writers I’ve
ever known. Adept at all kinds of writing, from the short clever
headline to the lengthy blog or newsletter. A creative director
like Bill, who excels on both the visual and copy levels, is
a valuable asset to any agency.
One final point that bears mentioning. Anyone who tells you
about Bill Nollman will no doubt mention that he has a terrific
sense of humor. His insightful, intelligent form of wit permeates
his work--in ways that can be highly persuasive in the selling
of a product or an idea.”
Martin Bihl, Creative Director/Owner,
7419
“Bill is that rare combination of creativity, intelligence, and diligence
- which means he is able to come up with great ideas on his own, recognize great
ideas that others come up with, and understand how to sell great ideas to clients
where ever they may have come from. I have always found working with Bill to
be enlightening and enjoyable, and I look forward to experiencing his unique
”
Will Lee, bass
player, CBS Orchestra (Late Show with
David Letterman) and
the Fab Faux
“As the person responsible for Fab Faux’s promotion and advertising
over the past eleven years, Bill Nollman has displayed an inexhaustible
supply of ideas, energy and passion. His vast experience has
helped give Fab Faux a coherent marketing presence and his
level of professionalism has surely contributed in a major
way to our success and increase in popularity.
His work ethic, attention to detail and people skills have
made him a great asset to the band and he would certainly be
a valuable contributor to any situation he might be considered
for.”
Brian Cohen, Partner, Porterhouse Digital
“I had the pleasure of working with Bill on a very challenging marketing
assignment while at Colangelo. Bill rose to the challenge as Creative Director,
helping deliver an integrated marketing campaign that achieved stellar results.
He's smart, open minded, and extremely creative. He has an advanced knowledge
of a variety of creative disciplines, is a pleasure to work with, and has a unique
presentation style that is endearing to even the most challenging of audiences.
I would recommend Bill to anyone looking to add a strong creative mind to their
leadership team."
Matt Kestenbaum,
Brand Manager (Crest SpinBrush, Trojan® Brand Condoms), Church & Dwight
“It has been an inspiration and a pleasure working with Bill over the past
3 years. As a creative director he is consistently sensitive
to strategic demands and offers executions that resonate with
consumers. He is fluent in every medium conceivable --often
iterating a single campaign idea for TV, Print, Banner, POS,
FSI, and even a 3D immersive projection environment. Bill always
brings a sense of fun to the work. I hope for the opportunity
to work with him again.”
Chuck Green, Chief
Marketing Officer, Lifecare, Inc.
“The last 15 years have presented me with opportunities to work together
with Bill on a wide range of advertising and marketing projects. When you look
at Bill's track record working on "excitement" brands like Trojan and
ESPN you naturally expect dynamic and impactful creative output--and you get
it. But I have seen him do category-breaking work on stuff as mundane as in-wall
ducting or as complex as a technology product that is actually patented by Albert
Einstein (truth!).
This is the unexpected, the extra thoughtful and provocative
stuff that I have come to expect as standard from Bill. Bill
listens to clients thoroughly and then deciphers relevant messages
and approaches to communicate what consumers need to know about
products and services he is representing. Then he executes
those messages elegantly and with maximum attraction. And his
stuff flat out works.
I have gotten consistently outstanding results from Bill's
creative be it advertising, sales collateral, direct marketing,
etc. I know you will find that Bill will get the unconditional
recommendation of anyone who has worked with him, as he does
mine. And one more thing, Bill is a funny guy who will make
you laugh, and he refreshes and energizes teams despite the
challenging work that they may be doing.”
Amy Kraushaar, Founder/President at Levantis Consulting - Brand Strategy and Innovation
“Bill is a great Creative to work with. From a planner perspective, he’s very strategic and provides excellent thoughts, ideas and input to brief development, then plays it out in spades in his creative work. I love Bill’s humor and diplomacy when working with clients. He’s a great partner to help clients understand the rationale behind great work and feel confident about choosing the best option.” |
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